LNGVTY Studio, a division of Longevity Social Club

A month of content from one day of your time.

You have built something that works. The content has been on the list for a year, and it will stay there, because it is never the most urgent thing in a business this size. We take the whole of it, and give you back the day.

  • Instagram and TikTok
A camera monitor showing a model having makeup applied on a studio set

Why founder-led

The founder is the asset. That is measured, not felt.

Bain & Company compared founder-led S&P 500 companies against the rest, over 25 years and again since 2015.

3.1x

Founder-led companies against other S&P 500 companies, 1990 to 2014

1.8x

The same comparison with technology companies stripped out

2.1x

Total shareholder returns against non-founder-led peers, since 2015

Source: Bain & Company, The Magic of Founder-led Companies

What that research does not say. Bain measured founder-CEOs running companies against professional ones, on shareholder returns. It did not measure founders appearing in content. We think the same thing shows up on camera, and that is our argument rather than Bain's finding. You should know which is which before you buy anything from anyone quoting it.

How it works

Three phases, and only one of them needs you.

The objection we hear is time rather than money, so it is worth being precise about where yours goes. You are needed for one day. Everything either side of it is ours.

A moodboard and shot list set up beside a camera before a shoot

One

Before the day

  • Research on your category, what your market is actually asking, and what your competitors are avoiding
  • A month of topics built from that, not from a trend list
  • Scripts written, hooks tested on paper first
  • A shot list, so nothing is decided on the day
A founder recording to camera on phones mounted on tripods

Two

The day

  • One day on location, with camera, lighting and sound
  • Directed the whole way. You are told where to stand and what to say
  • A month of short form, captured in blocks rather than one at a time
  • Long form and a video sales letter, on the Authority tier
Editing photographs at a studio workstation beside a camera

Three

After

  • Edited, captioned, cut for Instagram and TikTok separately
  • Scheduled into your calendar, not handed over as a folder
  • A weekly trend report, so you see the platforms move before it costs you
  • A review call against what actually performed

What Studio does

A studio session, or the whole of your content.

These are two separate services rather than two sizes of the same one. The content day is a photography session you book once. The retainer is ongoing content production, and the shoot days it runs are part of it, so those are never booked separately.

The content day

Around $125

For members and founders who are still using a photo from three years ago and know it.

  • Three hours at CC Studios in Miami, eight sets and a cyc wall
  • A thirty minute session first on writing bios that work on LinkedIn, Instagram and TikTok
  • Three setups each, a headshot on a dark ground, a softer three quarter frame in window light, and one of you actually working
  • Five edited images back within five working days
  • Optional multi-angle capture if you want an image set for an AI avatar
  • Bring product if you want it in the frame
Register interest

There is no date for the next one yet. Tell us you want a seat and we will come to you when there is one.

The retainer

From $4,000 a month

For founders on Instagram and TikTok who want the whole of it handled.

  • A month of content from one day of your time
  • Your shoot days included, from quarterly to monthly depending on the tier
  • Research, scripting and direction at every tier
  • Edited, captioned and scheduled, rather than handed over as a folder
  • Three month minimum, because one month of content cannot show you anything
Book a consult

Three tiers, below. The difference between them is how often we come.

The tiers

The difference is the shoot day, not the thinking.

Research and trend reports are in every tier, because they are the cheapest thing for us to produce and the most useful thing you receive. Every tier includes production, because a founder at this stage should not be filming herself on a phone. What changes is how often we come, and how much gets built when we do.

Presence

$4,000 / month

For the founder who wants a consistent presence handled, without rebuilding her calendar around it.

  • Shoot day every quarter
  • 8 edits a month, cut for both platforms
  • Category research
  • Weekly trend report
  • Hooks written for every piece
  • Monthly review call

Momentum

$8,000 / month

For the founder whose category is competitive enough that showing up monthly is the minimum.

  • Half shoot day, every month
  • 12 to 15 edits a month
  • Category research
  • Weekly trend report
  • Full scripts, not just hooks
  • Review call every two weeks

Authority

$15,000 / month

For the founder whose face is the business, with the revenue to treat content as infrastructure rather than marketing.

  • Full shoot day, every month
  • 12 to 15 edits plus 2 long form
  • Category research, updated
  • Weekly trend report
  • Full scripts and a video sales letter
  • Weekly review call
  • Club membership included for the term

Three month minimum on every tier, because one month of content cannot show you anything.

What is included

The parts you would otherwise buy separately.

Retouching a photograph on a monitor and a laptop on set

Category research

What your market is asking, what it is afraid of, and where every competitor sounds the same. Written before anything is filmed.

Weekly trend report

What changed on Instagram and TikTok this week, tied to your numbers rather than to a general article.

Scripting

Written so it sounds like you rather than like a brand. Hooks tested on paper before a camera is switched on.

Direction on the day

Tone, pacing, where to stand, when to stop. You are not left to perform.

Editing and scheduling

Cut separately for each platform, captioned, and put into the calendar. Not delivered as a folder for you to deal with.

Video sales letter

One asset that makes the case for your offer without you on the call. Authority tier.

What we stand behind

The work, and not the things we do not control.

What we guarantee

The work ships. If the deliverables agreed in your plan are not delivered inside the month, you do not pay for the next month until they are.

That is a promise about us, which is the only kind worth making.

What we will not promise

Reach, followers, inquiries, bookings or revenue. Your offer, your pricing, your follow-up and your market decide those, and no honest agency controls them.

Anyone who guarantees you a number is either not counting, or not telling you what happens when it does not land.

Questions founders ask before the call.

One day. A month of content.

Twenty minutes, no pitch unless you ask for one. We will tell you which tier fits, including when the answer is none of them, and including when you are too early for this.

Three month minimum on every tier, because one month of content cannot show you anything.

LNGVTY Studio is a division of Longevity Social Club. Built for women who build.

The Bain figures are quoted from a named, dated, published source and linked above. The claim that founder-led content outperforms is our argument, not Bain's finding, and is marked as such on this page on purpose.